April 16, 2020

The Coop – Branding an Everyday Product

April 16, 2020/ andy Bainbridge

Here we feature Angus Meikle’s response to the industry brief set by Edit Brand studios.

Please click on the image above to play the film.

Information printed on the inside of the packaging

A Sample of box designs with simple stamped logotype.

The short slide show above indicates some of the website content.

A great example of a thoroughly thought through branding exercise that combines all the basic elements.

An understanding of the problem, a creative overarching idea, demonstrated over an appropriate range of touch points. Considered typography, colour ways, iconography, materials as well as great copy writing all build to tell the story of ‘the coop’ brand and what they do.

This is also a great example for all year 1 students who are getting to grips with a branding exercise and has been specifically posted here in order for you to study, analyse, understand and learn from.

April 14, 2020

A Sign of the Times

April 14, 2020/ andy Bainbridge

Here we feature a slide show of a series of snap shots from the Sunday Times broadsheet and accompanying supplements, that show just how pervasive and all consuming the current crisis has become.

April 13, 2020

A Meal for Two

April 13, 2020/ andy Bainbridge

Here we feature a creative packaging concept for a Vietnamese take away meal for two. This project formed part of Mohamed Adam’s final year show back in 2011.

April 13, 2020

Miscellaneous Bits & Bobs

April 13, 2020/ andy Bainbridge

Here we feature a selection of projects that we came across while cleaning out our hard drives. In the main they are snippets of larger projects that span a decade or so, we apologise if we get the year wrong or fail to namecheck everyone’s work. Our filing system and memories are beginning to fail us!

Mike Kirkpatrick’s Museum of the Circus identity from 2014. (Please click image to play film)

Mark Young’s Cheese festival identity from 2013

D&AD Royal Opera House Brief Nominee - 2008

Mike Selby’s Royal Opera House poster that uses the classic visual cliche the Rorschach test to great effect. Look closely at the gold image and you will begin to see things in things.

These designs were by Chris McMahon in 2010 and were one of his final year self initiated projects.

This project was by Uzma Padia from 2014…we think. Lovely image of one person made up out of 2 pens.

This re brand was part of Huzaifia Sidat’s final year show back in 2018

From 2018, this identity was by Mike Barrow and formed part of his 70th celebration of Silverstone project. (Please click on image to play film)

We are not too sure who produced the above?

Above we feature Ben Bassett’s Blackpool Tramway Identity from his final year show in 2018. (Please click on image to play film)

Here is another snippet from 2108, this identity was created by Hedi Woodhead and was part of a larger project to celebrate Nikon’s 100th Anniversary. (Please click on image to play film)

2019 - Brandon Thomas created this campaign highlight testicular cancer in young males. (Please click on image to play film)

April 13, 2020

Preston Market – Silk Screen Posters

April 13, 2020/ andy Bainbridge

Here we feature Ben Tustin’s colourful silk screened poster promoting Preston Markets, they formed part of his final year show in 2011.

Bold sumptuous colours combined with simple direct copy and minimum design…equals a lush result!

April 12, 2020

D&AD – Winner Open Category 2011

April 12, 2020/ andy Bainbridge

Here we feature Ben Tustin’s innovative Oxo Packaging concept which was nominated for a D&AD in their open category way back in 2011.

Please click on the image above to view the film.

April 12, 2020

'Break a Leg'

April 12, 2020/ andy Bainbridge

Here we feature James Clarke’s final year self initiated project from 2018.

Identifying the distinctive chevron from the apex of the Theatre rooftop

Copywriting plays on the little element of the Theatre.

‘Little things make a big difference’ becomes the point of focus for the copywriting and how it’s applied.

Please click on image to play the film.

A good example to any year 1 student of how working within the constraints of a limited amount of appropriate assets - good copywriting, a strong graphic element and distinctive colour pallet can create a coherent brand look and feel.

April 11, 2020

Toppling a Dictator – Creative Conscience Award Winner – 2014

April 11, 2020/ andy Bainbridge

Here we feature Thomas Mcinally, Roberto Bagnoli, Ryan Tinsley’s entry for the Creative Conscience Student Awards 2014.

“This project is a social experiment to test people’s levels of conformation. Focusing on the figure of Kim Jong-Un, the trio created his portrait out of dominos in an art gallery and filmed people’s responses for two days. The aim of the campaign was to raise awareness for the oppression and lack of human rights for the mass population of North Korea”.

Please click image above to play the film.

This project was the first in a long line of success over recent years for Preston Graphics students in the Creative Conscience Awards. The whole project came about with one simple word connection based around the word toppling, ‘domino toppling’ and ‘to topple a dictator’. This connection sparked the whole project off and provided the core concept onto which the students could then build around and upon to create a great final year project.