Wonkey Ones

Brand, packaging and campaign concept for otherwise unsaleable fruit, by Rob Barton.

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research & development

Sisterhood

Sisterhood is an app concept to create a network for solo female travellers, by Darcy Tromp.

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BRAND GUIDELINES

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research & development

Check You Out

Brand and campaign concept for an at-home smear test, by Sarah Gregory.

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Opus

Rebrand AIVA to bring a new audience to AI music, by Joe Lawrenson-Leeney.

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research & development

Tea'sy – Making Chinese Tea Easy

Here we feature another Honours project.

Junxian Wu’s brief was to brand and package six different Chinese teas for a western market. The solution was simple, and aimed to make a complicated ritual easy for a new audience, or perhaps tea’sy.

Flow – Martial Arts Festival

As ever, we are constantly reviewing the archives and adding projects.

Matt Kovacs produced the following brand for his Honours project. The brief he set himself was to create a brand for a martial arts festival, and change the public’s perception of what the martial arts really are. Society has a negative opinion of martial arts, believing it is a purely physical pursuit, whereas the mind plays a much bigger role than expected.

'Break a Leg'

Here we feature James Clarke’s final year self initiated project from 2018.

The Brief

Identifying the distinctive chevron from the apex of the Theatre rooftop

Copywriting plays on the little element of the Theatre.

‘Little things make a big difference’ becomes the point of focus for the copywriting and how it’s applied.

Please click on image to play the film.

Application 1 - Poster

Application 2 - Poster

Application 3 - Poster

Chevron icons

In theatre application

Calendar of events

Magazine Advertisement

A good example to any year 1 student of how working within the constraints of a limited amount of appropriate assets - good copywriting, a strong graphic element and distinctive colour pallet can create a coherent brand look and feel.

Roll up! Roll up!

Here we feature Jessica Kumah’s Circus Alphabet designs from her degree show in 2013.

Morecambe Typeface

Here we feature Heather Armer’s Morecambe typeface project from her final year show in 2012.

A- Z of Morecambe

Numerals & Punctuation

Detail - 1

Detail - 2

Detail - 3

Detail - 4

Poster - 1

Poster - 2

In Print

ipad application

Book of Postcards - Cover

Book of Postcards - detail

Packaging application

Heather’s display face design was drawn from observed shapes taken from in and around Morecambe’s sea front environment. The resulting designs, combined with a beautifully considered colour palette, make for an elegant bespoke type face.

Hand Made

Here we feature Jessie Frogertt’s ‘Hand Made’ project from 2014. The brief was to brand and promote a new contemporary craft fair selling bespoke handcrafted wares.

Limited edition inspired brand mark

Development sheet 1

Development sheet 2

Diagonally folded leaflets

Leaflets opened out

Poster 1 - Handcut

Posters 2&3 Hand Stitched & Embossed

On screen application

Example 1 - Embroidery page

Example 2 - Ceramics page

Sliding transition concept - 1

Sliding transition concept - 2

Example of mobile applications

Selection of Jessie’s research - Transition 1

Selection of Jessie’s research - Transition 2

Great example of a well thought through branding project. Nice diagonal device, coupled with strong colour palette and stylish photography. All underpinned by excellent research & development.